What is the Hot Sale and how to take advantage

September 26, 2022

Ecommerce has become a stage for great events to intensify the purchase and sale of services and products. This time it is the Hot Sale, find out how to make the most of it.

With the emergence and growth of e-commerce, digital versions of online shopping events inspired by the famous and ancient Black Friday have emerged. From Cyber Monday to the Buen Fin and any special season, such as Christmas or back to school, are propitious times for consumers to take advantage of offers and promotions making businesses maximize their sales. In Mexico, it is now the turn of the Hot Sale, find out how you can benefit from this commercial party.

Hot Sale details

The Hot Sale is an online sales initiative that takes place in Argentina, Colombia and Mexico. This event is promoted by the Argentine Chamber of Electronic Commerce (CACE), the Colombian Association of Electronic Commerce (CCCE) and the Mexican Association of Online Sales (AMVO).

Although each country’s Hot Sale is held at different times of the year, its objective is the same: to boost online sales.  In the case of Colombia, it was held during 3 days in March.  Argentina, on the other hand, will be held from May 30 to June 1.

In the case of Mexico, the Hot Sale will remain open for 9 days, from Monday May 23rd to Tuesday May 31st.  In this 2022, it is sponsored by KueskiPay, which offers payment options without using credit cards.  Likewise, Citibanamex, PayPal, Mercado Shops, Fedex, BBVA, Mercado Pago and Conekta are listed as partners to support purchases.

Benefits of the Hot Sale for businesses

The biggest advantage of participating in the Hot Sale is, of course, closing sales.   It is the perfect scenario to connect with thousands of users eager to take advantage of the promotions.

On the other hand, it is an excellent opportunity to increase your brand’s visibility.  Undoubtedly, ecommerce increases its reach by reaching a wider audience through this meeting point.

Likewise, the Hot Sale becomes the ideal platform to get prospects and new customers.  As a consequence of the increased visibility, the growth of the database of those contacts that are a driving force for your business is generated.

As an extra fact, consider that according to the AMVO the Hot Sale of 2021 registered 567 million visits on the websites of the companies that participated.  In addition, it generated total online sales of 18.5 million Mexican pesos.  A total of 600 businesses registered and 11.6 million people made purchases.  Fashion, electronics, sports, video games, beauty and personal care were the categories with the highest sales.

Hot Sale tips for online stores

To officially participate in the Hot Sale, companies must be registered with the institution that organizes the event.  This implies a cost and in exchange they get the right to be part of the website, as well as to use the term “Hot Sale” and the logo in their own publications or advertising.

However, in the case of small or start-up businesses, it can be a bit of an uphill struggle to make this investment.  Maybe you didn’t manage to sign up for that or other reasons, but that doesn’t stop you from riding the wave of the moment.  Even without being registered in the Hot Sale it is possible to benefit from the online traffic during the day.  So taking into account some aspects and making the necessary adjustments, your online store can make more sales in these days when users are fishing for deals on the Internet.

In case you have not signed up for the Hot Sale, avoid using the term because it is a registered trademark and remember not to use the logo in your social networks or on your website.  Instead, use associated keywords such as:

  • Deals day.
  • Week of promotions.
  • Hot Days.
  • Discount season.

Without making direct reference to the event, it is convenient to include phrases alluding to it in the titles and descriptions of your products, in the names corresponding to the image files, in the welcome of your web site and in the email marketing campaigns.  This way, you will increase the probability of appearing in search engines.

Other tips to take advantage of the Hot Sale

Stand out with attractive publications, taking advantage of the formats and styles that produce greater reach depending on each social network, for example.  Do not underestimate the power of hashtags, copywriting, graphic design, tools such as Google Ads and other advertising strategies, it is time to go all out.

It is time to have an organized inventory, impeccable customer service, and clear and precise return policies.  Something very important is to offer stability and speed in the navigation of the website, provide an intuitive and simple user experience, as well as stay online to provide timely and effective support.  At this point, relying on chatbots is a good idea.

Anyway, you are still in time to be part of the Hot Sale 2022.  And as a message for consumers in Mexico, you have until May 31 at 12 a.m. to access low prices, offers and unique promotions on hundreds of brands and a variety of products in different categories. Don’t miss it!