Top Latinos in social media in 2019

Top Latinos in social media in 2019

July 4, 2022

In our current digital society, you don’t need to be an actor, singer or model to be famous. Social media has revolutionized the world. Through social networks, it is possible to reach people in any part of the world and influence what they think and do. For this reason, many people spend a lot of time and energy trying to get as many followers as they can.

Among the list of the most followed in social networks, we can find many Latin Americans with millions of followers on platforms such as Instagram or Facebook. Some are celebrities, but others are influencers who have achieved fame and have become leaders through the internet. But, who are the most followed Latinos?

Leo Messi

Facebook 90 million / Instagram 131 million

Leo Messi is a successful, world-famous soccer player. By many, he is actually considered the best soccer player in the world and the best of all time. He has won many important awards; for example, he is the first player to have won the Golden Ball 5 times and 4 FIFA Golden Balls.

As a result, he is a true celebrity. He is the most followed Latino on social media, with over 131 million followers on Instagram alone.



Facebook 60 million / Instagram 126 million

Neymar is a famous Brazilian soccer player. He plays for the Paris Saint-Germain Football Club. He has been listed as one of the best soccer players in the world. Besides, he is the biggest scorer in the South American Sub 20 of 2011. He has received prestigious awards, such as Best Young Player of the Paulista Championship 2009, Best Forward and Best Player of the Paulista Championship 2010, Top Scorer of the Brazilian Cup 2010, among others.

For this reason, Neymar is one of the most famous and loved soccer players in the world. He is the second most followed Latino in the world, with over 126 million followers on Instagram.



Facebook 100 million / Instagram 58 million

She is a Colombian singer who has achieved amazing fame. In 2013, Shakira became the second most awarded live woman in the world and the third in history. She has won many awards, such as Billboard Music Awards, Grammys, American Music Awards, Latin Grammys, among others.

She has been the only performer to participate musically in 3 consecutive Soccer World Cups. For all this, many consider her as a global icon of Latin culture and “The Queen of Latin Pop”. As a result, she is one of the most followed celebrities in social media.



Facebook 22 million / Instagram 46 million

Maluma is an urban artist who has achieved great fame, starting in 2011, he has become very popular throughout Latin America. He has released singles as famous as “Chantaje”, “Desde esa noche”, “Carnaval”, etc. In 2016, he was considered by music critics as one of the most significant urban music artists in Latin America. As a result, Maluma is one of the most followed Latinos in social media, with over 46 million followers on Instagram.


James Rodríguez

Facebook 32 million / Instagram 43 million

James Rodríguez is a Colombian soccer player. He plays for the Real Madrid team. In 2014, he was ranked as the second-best midfielder in Europe by the International Center for Sports Studies. Also, he won the Golden Boot on the World Cup in Brazil. Due to his good performance in soccer, he has gained a lot of fame in and outside the field. On Facebook, he has 32 million followers, while on Instagram, he has 43 million.


Daddy Yankee

Facebook 29 million / Instagram 33 million

In his native Puerto Rico, Daddy Yankee began to gain popularity in the early 2000s. In July 2004, he released his third album internationally, managing to be in the first position on the list of Billboard Top Latin Albums. He earned millions in sales and became the best-selling Latin record of the decade in the United States.

Daddy Yankee has sold over 20 million albums worldwide, making him one of the Latin singers with the highest sales. Besides, he has been called “The King of Reggaeton”, because of his influence in the popularization of this musical genre. Daddy Yankee is also one of the most followed Latinos on social media. He has become a reggaeton icon that is very hard to forget.


Camila Cabello

Facebook 3 million / Instagram 40 million

Camila Cabello began her career as a singer in 2012, when she auditioned for The X Factor in North Carolina. Although she was eliminated from the contest, she later received a proposal to be part of a musical group called Fifth Harmony. On December 18, 2016, Camila Cabello officially announced her retirement from the group. After that, Camila became increasingly popular.

She has won many awards and achievements. Currently, she has been named as one of the most influential young women in the world and she is definitely one of the most followed Latinas on social media.


Lele Pons

Facebook 3 million / Instagram 36 million

Lele Pons is an internet celebrity born in Venezuela. Although she does not have as many followers as Shakira or Messi, she is the user who gets the most views on Instagram Stories. She has more than 3 million followers on Facebook and more than 36 million on Instagram. Additionally, she has become very popular on YouTube and Twitter.


Juanpa Zurita

Facebook 6 million / Instagram 22 million

He is a very famous Mexican influencer. Thanks to many of his comedy videos, he has achieved worldwide fame. He has a YouTube channel with over 9 million subscribers. He is also very famous on Instagram, with 22 million followers. Finally, in 2016 he began his career in the world of modeling, working for fashion brands such as Dolce & Gabbana and Calvin Klein. In 2017, he was included in the list of 30 under 30 by Forbes Magazine. The same year, he was awarded in the International Category of the Streamy Awards.


German Garmendia

Facebook 17 million / Instagram 11 million

German Garmendia is an extremely famous YouTuber. In September 2011 he uploaded his first video. His first videos were about his daily life but with a fun twist. Over time, he opened another YouTube account, this one dedicated to video games. Currently, German is the ninth YouTuber with more subscriptions in the world and the number one Spanish-speaking YouTuber.

Also, he was the first YouTuber to receive the two Diamond Buttons as a prize for reaching 10 million subscribers on his two channels. For this reason, he is one of the most followed Latinos on social media, with over 11 million followers on Instagram and 17 million on Facebook.