In 2020, Latino influencers have taken the world (and social media) by storm. Discover the biggest Latinx names in the booming influencer marketing industry.
Being a Latino influencer these days is a very good business. According to mediakix the industry will reach between $5 and $10 billion this year. Moreover, the influencer world seems to be one of the few where earnings are higher for people of color.
On “The 2020 State of Influencer Equality”, IZEA reports that influencers of color command up to a 51% premium over Caucasians. From 2015 to 2019, the cost of a sponsored post by a Latino influencer has risen 854%, to an average of $1,248.
Not bad, right? Well, let’s take a look at some of the top Latino influencers in 2020:
1. Selena Gomez
Justin Bieber’s famous ex-girlfriend of Mexican heritage is ranked number 3 in the Top Authentic Influencers Ranking by Influencer Marketing Hub. According to this rank, only three influencers in the world get to 0.2B followers (that’s 0.2 billion with a “b”, or 200 million): Cristiano Ronaldo, Kylie Jenner, and Selena Gomez. The authentic engagement rate (followers who actually interact with her posts) reaches 3.9 million people.
2. Leo Messi
In terms of football maybe Messi is better than Cristiano, but in social media, the Argentinian comes second. With ‘only’ 0.1B followers, Messi has an authentic engagement rate of 2.8 million people.
The Brazilian mega-star of the Paris Saint-Germain hasn’t been able to escape from Messi’s shadow. Not even in social media reach. However, his 1.6 million number in authentic engagement is still pretty interesting for marketers all around the world.
4. Jennifer Lopez
As she showed the whole world during the Super Bowl halftime show, Jenny from the block still has it! A long time darling of marketing departments, JLo’s 100 million followers make her one of the top Latino influencers in 2020.
5. Lele Pons
With Lele, we start including influencers that made their names through social media. This Vine star of Venezuelan roots has been included by Time magazine in a list of the 30 Most Influential People on the Internet. Other names on the list? The president of the United States Donald Trump and the creator of Harry Potter’s universe, British author J.K. Rowling.
6. LeJuan James
According to his Instagram profile, LeJuan James is Puerto Rican and Dominican, but he represents all Latinos. Another Vine star, he has now over 2 million followers on Instagram alone.
7. Camila Cabello
Having nearly 50 million followers on Instagram gets you a place on this list. Camila’s music put her on the map, but social media has made her one of the top Latino influencers in the world.
This Mexican vlogger is said to have a security staff bigger than that of Mexico’s eresident Andres Manuel Lopez Obrador. She also has over 50 million followers on her social media. In 2018, her net worth was estimated at $3 million.
9. Bethany Mota
Fashion and style are the areas of expertise of this American vlogger of Mexican and Portuguese roots. With over 20 million followers she is a rising star.
10. Dulce Candy
With over 2 million YouTube subscribers and more than one million Instagram followers, the Mexican-American YouTuber has made a name for herself in the influencer industry.
We know we left several important names out, but we only had 10 spots to fill. Tell us on Twitter who’s your favorite influencer and join the conversation!