We give you a few simple tips to help you improve your online reputation.
It is no secret that a business or brand should strive to have a good reputation, and in our current digital age, this means having a good online reputation as well.
A good online reputation can be essential to raise brand awareness and to actually increase your sales. What people think about your business can be just as important as the business itself.
So, what can you do to improve your business’ reputation? Here we have a few useful tips for you.
1. Monitor your audience
In order to improve your online reputation, you must first know where you stand.
You need to assess what people are saying about your business on social media platforms, such as Facebook and Twitter, as well as other online communities that are specific to your business, such as TripAdvisor, FourSquare, Yelp, Amazon, etc.
To make this process a lot easier, we encourage you to use a media monitoring tool such as Brandwatch, Reputology or Mention.
2. Develop a strategy
Once you know how people feel about your brand, it is time to start working on a strategy.
A good strategy should take into account your weaknesses and strengths and it should address your customers’ demands.
3. Honesty above all
It is impossible to be perfect all the time and once in a while your business is bound to slip up.
In those cases, your policy should always be honesty and humility. If you make a mistake, don’t try to hide it or ignore it! It is better to be upfront about it, accept it and, if necessary, apologize to your audience.
4. Try working with influencers
Working with the right influencer can be a great way to improve your online reputation and gain credibility.
The key is to find an influencer who share the same values as your brand and who will, therefore, be able to talk about your brand in a very natural way.
Influencers can be a little expensive, but they will give you visible results.
5. Have a professional team
Your online reputation is so important to your business that it should be handled by professionals, if possible.
You should consider having a community manager on your team. A community manager will engage and interact with your audience and will be able to do crisis control.
A professional community manager can mean the difference between having an okay reputation or a great one.
Do you have any other tips for improving a business’ online reputation? Let us know in the comment section.