The most successful Latin fashion brands

August 18, 2022

Latin fashion is making its way to conquer local and international markets. Here we bring you some of the most successful Latin brands in the world.

It’s nice to know that there is so much Latin talent. We now want to show a little of the work and trajectory of various designers and entrepreneurs that have risked everything to take their creations to different places in Latin America and beyond.


Arezzo, the Brazilian footwear that crossed borders

The Birman brothers founded Arezzo in 1972. These entrepreneurs from Brazil managed to consolidate their business as the largest retail brand in Latin America, in the field of women’s fashion footwear. Anacapri, Alexandre Birman, Schutz and Fiever, are commercial brands derived from Arezzo, inspired by high quality contemporary designs.

Currently, the group has presence in department stores in Europe, such as El Corte Inglés and Harrods. Likewise, in the United States through Bloomingdale’s and Nordstrom. At the local level, the Arezzo chain has more than 350 franchises, making itself present in each of the Brazilian states.

carolina herrera

Carolina Herrera, the brand of the famous Venezuelan designer

Born in Caracas, Venezuela, María Carolina Josefina Pacanins Niño, is considered the most recognized Hispanic designer worldwide. She created her brand Carolina Herrera in 1980, and since then she has maintained her classic style inspired by women’s dresses from the early twentieth century. Its headquarters are in New York, from where it imposes its elegant and discreet style in different lines of perfumes and accessories, apart from the clothing.

This sophisticated designer is the favorite of many personalities on the big screen, in addition to the European monarchy and the political scene. Ivana Trump, Jackeline Kennedy, Nancy Reagan and Princess Elisabeth of Yugoslavia are among her long list of clients.

Here’s fun fact for film lovers: Carolina Herrera created Bella Swan’s (Kristen Stewart) iconic wedding dress, which she wore in the movie Breaking Dawn – Part 1, from the Twilight saga.


Totto, the Colombian bags that have conquered the world

Just over 30 years ago, Yonatan Bursztyn, current president of Totto had the vision of acquiring and reactivating a leather factory, creating a line of bags and backpacks that would lead him to cross borders with his business. This Colombian brand combines functionality and fashion in its creations.

Its main products are in the luggage category, including suitcases for travel. However, they also have a line of accessories and clothing.

In 1991, Totto began its internationalization by settling in Costa Rica. This was just the beginning of its expansion throughout Latin America and the world. With more than 600 stores in 57 countries, these products are found in various locations in Europe, North Africa and the Middle East.

la martina

La Martina, the Argentine polo clothing brand that triumphs in Europe

Lando Simonetti opened the first La Martina store during 1985, in Buenos Aires. This brand is focused on men’s fashion and stands out for its polo clothing, aimed at athletes and those who are passionate about this exquisite lifestyle.

It began its expansion outside of Argentina in 1995 with specialized stores in the United States and as of 2004 it entered the European market. Currently the brand has presence in Italy, Spain, England, France, Greece and Switzerland, as well as in Singapore, South Africa, Dubai and Thailand.


Topitop, the “Zara of Peru” that expands throughout Latin America

This chain of Peruvian stores with their own brands is a great example of self-improvement and an inspiration for Latino entrepreneurs. Topitop started 40 years ago as a small business owned by the Flores brothers, who were forced to earn a living from a very early age after their father passed away.

Starting from the commercialization of clothing in the streets of Lima and passing through a clothing workshop, this corporation has become a kind of “Andean Zara” that has come a long way and continues to grow day by day.

In 1995, Topitop began to send its creations to Brazil, Chile, Paraguay, Colombia and Ecuador. Then in 2001 it advanced in the local market and also reached Venezuela. During 2005 it was positioned as the leading exporter of textile and clothing products in Peru.

pineda covalin

Pineda Covalin, the brand that enhances the cultural wealth of Mexico

To close this list with a bang, let’s talk about Pineda Covalin, a brand that brings Mexican popular culture to the world stage. Its clothing lines for women and men, as well as accessories, incorporate representative designs of the iconography of the Aztec country, as well as other Latin American elements.

In addition to the production of its own pieces, this brand collaborates with families of artisans, institutions and plastic artists, and uses their designs through agreements, to later turn them into true pieces of art full of modernity and delicacy.

Pineda Covalin has more than 30 commercial points in Mexico and more than 100 around the world. One element that stands out in his creations is the use of high-quality materials, such as silk.

Definitely being Latino is something to be proud of. Fashion, through totally interesting ventures and personalities, is just one of the many aspects worthy of showing on a global level, don’t you think? See you on social media!