Digital marketing has been gaining traction as of late and promises to continue its boom in the future. Find out what is expected in the coming years globally.
Digital transformation is a process that had been taking place gradually before the pandemic. However, the health crisis accelerated by leaps and bounds the need for business development in the virtual world. In addition to this, technological evolution has made available a variety of tools that help boost the operation of companies, including the area of digital marketing.
The truth is that different factors have come together to force people to carry out many of their activities through electronic devices and there is definitely no going back. This is how consumption patterns have changed and, in turn, the way of marketing products and services.
Around this, it is clear that digital marketing evolves alongside technological advancement and the changing demands of consumers. In this way, the strategies will continue to focus on adopting emerging tools and channels that allow maintaining and increasing the connection with prospects and clients.
Digital marketing projections
Statistics are an excellent guide to study the behavior of events, as well as allow making projections. In this case, it would be interesting to take a look at these data published in HubSot that could give a clue to where some aspects of digital marketing are headed in the near future. Among a long list of statistics, the following stand out:
- It is expected that by 2023 the number of users of social networks in the United States will be around 257 million, while in the world there will be approximately 3.43 billion.
- Regarding email, it is estimated that in 2024 there will be 4.48 billion users worldwide.
- Spending through voice commerce in 2022 will be $ 5 billion in the UK and $ 40 billion in the United States.
- The advancement of mobile advertising is expected to slow almost 10% by the end of 2022, although it will exceed spending of $ 280 billion.
Digital Marketing Trends for the Future
Currently, the exponential growth experienced in the use of social networks, streaming platforms and electronic commerce, added to the massification of 5G networks around the world, implies the intensification of marketing techniques related to items we show below:
The client as the protagonist
It is clear that the customer has been the center of marketing strategies throughout history. But this time he tries to get even more involved, making him the protagonist of a (shopping) trip built with his participation. In this sense, the hyper-personalization of communications and interactive content where users can play, explore and interact with the information are key aspects.
SEO becomes important
Positioning yourself in search engine results continues to be an art that is becoming increasingly complex and relevant. It is no longer just about optimizing the text and slowing down the loading speed of the pages to appear in the first places of the search results in Google. It is necessary to consider that voice searches continue to increase, in addition to the fact that YouTube is the second web search engine that more users use to find videos that solve their concerns.
Technology as a driver
Employing tools based on artificial intelligence will be imperative to stay ahead of the constant changes in digital marketing and fight the competition. As the days go by, machine learning and neural networks are included in the strategies of email marketing, content marketing, programmatic advertising and user experiences. Technologies such as biometric identification, augmented reality, 360 ads and holograms will be part of the day-to-day purchase process.
Additionally, digital marketing professionals, teams, agencies, and strategies will continue to evolve based on consumer and market behaviors. Undoubtedly, companies are giving greater importance to the marketing department or to hiring external services of this type.
In relation to this, new business models and new professional marketing profiles will appear at the same pace as technology. Growth Hacking fits very well in the coming times where creativity and ingenuity are necessary to find new ways of doing things. Achieving satisfactory results in the short term and ensuring accelerated business growth in an increasingly demanding market will be the challenge.
To culminate, the future of digital marketing has reserved a seat at the organization’s management table. It is estimated that this area will have greater responsibility in the customer experience, as well as greater collaboration with the sales teams and in the after-sales processes.
In short, technological evolution will not stop, neither will digital marketing. What do you think? Write us on our social networks.