The best tools to create digital content

October 7, 2022

Marketing professionals, entrepreneurs, and hobbyists use tools to create content. Find out which ones are the best and stay up-to-date in the ever-changing digital world.

It is clear that having a virtual presence implies creating digital content. Whether your brand comes to life on the web or on social networks, the generation of pieces of text, image, audio or video is something totally intrinsic.

In any case, it is not enough just to define marketing strategies or experience wastes of creativity. It is also necessary to have the appropriate tools to produce the content in the most efficient way possible. That is why this time we want to share with you a range of resources that can support this interesting task.

Research, organization, and planning tools

When talking about content creation, perhaps the first thing that comes to mind are aspects related to art. However, the process involves previous moments that have to do from generating ideas and choosing topics oriented to the audience, to researching trends, selecting relevant keywords and hashtags, among others. Additionally, keeping the information organized, planning and even scheduling publications, will help to facilitate the work.

If it is about finding keywords, Google Trends allows you to identify trends and fashions of a specific search term or topic in particular. On the other hand, AlsoAsked and AnswerThePublic show the questions that users have asked when making search engine queries. But if you need to visualize the popularity of a hashtag and discover related tags, Hashtagify is a good recommendation.

In another sense, in the visual social network Pinterest you will surely find ideas that inspire you to create content. While with More Headlines and Blog Ideas Generator you will get different title options for your posts, based on a keyword.

Google Calendar is especially useful when organizing content calendars. Similarly, HubsPot offers downloadable templates to plan social media posts. If you want to go a bit further, take advantage of the benefits of platforms such as Trello.

Applications to create images, audio and video

It is common for professional graphic designers to use programs like Illustrator and Photoshop to create amazing images. Fortunately there are much simpler and inexperienced friendly options in the area. In this case, Canva and Spark are versatile tools that make available an extensive library of templates that facilitate the design of all kinds of visual elements, intuitively.

Podcasts are a digital format that is booming. To produce them it is necessary to handle audio editors. Like, audio files work many times as a plugin for videos. In this area, Audacity and Adobe Audition .

As for video editing, some of the most robust apps are: Sony Vegas Pro, Apple Final Cut Pro, Adobe After Effects and Adobe Premiere Pro. An excellent alternative for beginners is Wondershare Filmora. And if you prefer applications for smartphones, Inshot, KineMaster or VivaVideo may be ideal for you.

The best allies when creating written content

When creating pieces of text for websites, online stores and blogs, as well as for social networks, it is very important to take into account several factors. One of them is SEO (Searching Engine Optimization), in addition to writing elements such as ease of reading, grammar, spelling and style.

Around this, Yoast  is a tool that should not be missing to adapt blog articles to the demands of search engine algorithms. On the other hand, Synonyms Online, WordReference, Grammarly and Hemingway will be your allies at the time of require dictionaries and writing assistants in Spanish and English.

Other useful tools when creating digital content

For all content creators, especially visual ones, it is relevant to have access to banks of photographs, images, vectors, videos and icons. Here are some of the most used:

  • Unsplash
  • Picography
  • Lifeofpix
  • Pexel
  • Pixabay
  • Freepik
  • Iconfinder
  • Flaticon

One ace up your sleeve to quickly and easily remove the background from an image is Remove Image Background. To download videos from Facebook, Instagram, Twitter or YouTube, is a solution. And if what you need is to look for statistics to support your publications, Statista provides data and indicators for 170 sectors from more than 150 countries.

To conclude, it is good to always keep in mind that digital marketing is constantly evolving, that is why it is advisable to stay on the cutting edge and be attentive to the most used strategies today, as well as to take a step forward before the trends that are coming. In this way you will be able to adapt your content to the new behaviors of the users, of course, taking advantage of the resources available in the market.

Anyway, tell us what are your favorite tools for creating digital content. We read you on our social networks.