Do you want to know what are the industry trends for the new decade? These are the best digital marketing tips for 2020.
Digital marketing is the way of the future, with trends such as big data, artificial intelligence, and the legions of influencers and their all-important followers seem to be here to stay.
Make no mistake, this world is still controlled big time by the two-headed monster of Facebook and Google, but the marketing strategies are changing.
Let’s start with what’s still obvious, in 2020 content is still king. However, even this fundamental truth is evolving.
1. Good content. Global content
Quality content is still the best way to build your audience, but (there is always a “but! isn’t it?) now there is no reason to limit yourself to a single location.
The world is your playground and the English language your best friend (after Facebook and Google, of course).
The market has never been this global. Think about this: 60% of viewers of YouTube videos produced in the U.S. are located outside of the U.S.
Why would you willingly ignore them?
2. Use Big Data (please!)
Make the most of the opportunities it presents and learn to organize the huge amounts of information provided by performance metrics, algorithms, and audience targeting.
We know, sometimes being confronted by all this information can be overwhelming, but there is pure gold right there. You just need to find it behind all that data.
3. and Chatbots
They are not sexy or cool, but chatbots are extremely useful in digital marketing. But, what is a chatbot? You may ask…
Remember when your smartphone stopped working and you went to the manufacturer website and started chatting with a very nice lady? Well, she wasn’t a very nice lady. Actually, she wasn’t a she either.
You know where I’m going.
Chatbots work 24/7, provide instant responses and don’t intimidate customers, which as you know, is kind of important.
Not convinced yet? It’s estimated that by 2022, chatbots will help smart companies save over $8 billion annually.
Chatbots look cooler now, right?
4. Build personalized stories
With the amazing tools available now at Facebook and Google, personalization is the name of the game.
This is what you do once you organize all that information provided by algorithms and metrics. You personalize it.
People hate being just a number. 63% of consumers get annoyed by generic advertising. Let’s face it, with all that info at hand, doing generic advertising these days is just a lazy marketing effort.
Once you have personalized, tell a story. Stories are compelling, stories are attractive and, more importantly, stories are not boring.
5. Video, video, video
I know, video again? I’m sorry, but statistics don’t lie, and your customers prefer to learn about your product or service through a short video than anything else, and it’s not even close.
Remember what we said about stories? Well, videos tell stories. And also, think about this, videos are shareable: 70% of consumers have shared a brand’s video.
Your targeted customers doing the work for you? What’s not to like about it?
Now, not all videos are created equal. These days, live video is extremely popular. Also, learning about YouTube SEO might be important too.
Last but not least, Google likes videos and it’s pushing sites with videos higher in their rankings. Don’t fight with Google, that’s never a good strategy.
There you have it, digital marketing is an ever-evolving business, today more than ever before. Let’s see what the new decade brings along and try to keep up to date.