If you have a business and you still don’t have digital presence, it is the ideal time to bring it to life in the virtual world. Taking advantage of the potential that the Internet offers will undoubtedly give you the necessary push to grow and prosper in today’s competitive market.
Today more than ever people use the Internet to make decisions about which places to visit, including commercial establishments.
Furthermore, online purchases have increased substantially since the Covid-19 health crisis. The barrier of fear of purchasing products and services online has been broken down and there seems to be no turning back.
On the other hand, the increase in the use of electronic devices, especially smartphones, added to the expansion of 5G mobile networks and the Internet of Things (IoT), indicates that every day we will live more interconnected and, of course, submerged in the network of networks.
That is why taking your business to the Internet is absolutely necessary. Being part of the new ways of marketing, as well as interacting with prospects and clients is an inescapable reality.
What do you need to take your business to the Internet?
Whatever your type of business you definitely need to have a website. At the end of the day, this will become your brand’s virtual showcase, the customer service office and your online store. In short, the site will be the hub of your digital business.
In relation to this, building a website and putting it into operation includes a series of elements that revolve around it. Let’s see step by step everything that has to do with creating and starting your business on the Internet.
Defining the name by which your site will be recognized on the Internet is an essential aspect. The domain is the name of your business on the web, that address by which it will be found among millions of pages.
It is advisable to choose a short name, easy to remember and that projects the personality of your brand.
In addition to the name, it is also important to select the appropriate extension based on the purposes of your business and its target audience. Remember that a domain is made up of two parts separated by a period: “yourbusinessname.extension”.
Among the most used extensions are .com, .net and .org, although there are many others.
The last name of your digital business not only gives it personality, but also facilitates SEO positioning, among other benefits. In this case, find out which domain extension is more convenient for you.
Currently, there is an extension that is gaining prestige among Latino entrepreneurs, it is .LAT.
Hiring the hosting service is another fundamental step. It refers to the server where your website will be stored. It practically means renting a space where you can store the data and files necessary for your site to function properly.
Hosting providers offer powerful and robust web servers that are constantly operational. Therefore, they must guarantee storage capacity, data transfer and security. GoDaddy and Hostinger are some of the many web hosting providers you can find.
You already have the space on the Internet properly identified to host your site, now you can build it. A CMS or Content Management System is the tool you need to create the website by designing its structure to later manage its operation.
Definitely the most popular CMS is WordPress. With its intuitive environment, its multiple templates and plugins, it has become a majority favorite. However, there are other options on the market such as Joomla, Drupal, Magento, Shopify and PrestaShop, among others.
At this point that your business is on the web, you have to get people to visit it, convert leads into customers and retain them. For this you must implement digital marketing strategies.
In this sense, the first mechanism to adopt is SEO, or Search Engine Optimization. The content of your website must be SEO-oriented so that search engines show it in their results list.
In addition to this, you can use various techniques to drive traffic to your website, gain visibility and expand its reach. This is where social media, email marketing, the blog and advertisements are key.
As a last piece of advice, we want to mention that no matter the size of your organization or its reason for being, having a digital presence is vital.
Technological evolution generates new consumption patterns and in turn modern business models. Keeping your company at the forefront of changes means adapting and guaranteeing its future in the market.
Now tell us: Are you ready to take your business to the digital world?