How to choose the right content for each social network

How to choose the right content for each social network

August 18, 2022

Learn how to choose the best type of content to share in each of your social media platforms.

In our current digital society it is essential for any business, big or small, to have a strong presence across the different social media platforms.

However, it is also important to understand that each social media channel works differently and, for those reasons, demands specific types of content.

To help you build a strong digital strategy for your business, we will tell you which type of content works best for each social network.

Let’s begin!


Did you know that Facebook has 2 billion monthly active users? So you definitely want your business to be here!

Among Facebook users live video has become very popular; your business should consider live streaming events, webinars, conferences, etc.

You can also share pictures and curated content (such as blog posts) on this platform, but at the moment live video has the greatest impact.


Most people use Twitter to get the latest news; and so your business should also use this platform to inform the followers of your latest updates.

If you want your message to get retweeted, you should consider including an image, or even better, a GIF.


People go to Instagram to look at beautiful images and that’s exactly what your business should be posting: beautiful, high-quality, artistic images.

Inspirational quotes are also very popular on this platform, so you can also consider including them on your strategy.

Finally don’t forget about Instagram Stories, which are also extremely popular and you can use them to experiment with your content without worries, considering that they disappear after 24 hours.


LinkedIn is a professional networking platform and all the content that you share in here should be very mindful of that fact.

This platform is great for posting job offers, corporate information and updates, as well as business news and events.

We hope this information will help you post the best and most appropriate content in each of your social media platforms.

Do you have any other advice for choosing the best content for each social network? Let us know in the comment section.