How to choose the best font for your website

July 4, 2022

Learn how to choose the perfect font that works for your website.

When designing your website there are a lot of elements you must take into consideration, such as colors, images, buttons, etc.

One element that is undoubtedly important but you might not spend too much time thinking about is the font. This element might seem almost trivial, but it can make the difference between having an “okay” website and a great one.

A few weeks ago we talked about the importance of choosing the right color scheme for your website and we told you that each color has a particular emotion associated to it; and the same is true for each different font family.

You could say that “not all fonts are created equally” and you should choose a font that evokes the right message you want associated with your brand or business.

Font Psychology

Serif Font

1. Serif Fonts

In typography, a serif is the small extra stroke found at the end of the main vertical and horizontal strokes of some letters.

Serif fonts can be described as traditional, sophisticated, reliable and formal. Some popular examples of serif font families are: Baskerville, Didot, Garamond and Georgia.

Serif fonts are most commonly used on printed materials (such as books and newspapers), but if you decide to use them on a website, you have to make sure they’re the right size otherwise they will become blurry and difficult to read.

Sans Serif Font

2. Sans Serif Fonts

As you can tell by their name, sans serif fonts do not have serifs on their letters. Sans Serif fonts can be described as modern, clean, humanistic and geometric.

Some examples of sans serif font families are: Futura, Gill Sans, Helvetica and Verdana.

If you want your website to give off a more contemporary and modern feel, then consider using this type of font design.

Script Font

3. Script Fonts

This font style is based upon the varied and often fluid stroke created by handwriting.

Script fonts can be described as elegant, classic, stylish and creative.

Some examples of popular script font families are: Edwardian, Buttermilk and Snell Roundhand.

Script fonts can be very beautiful and stylish, so they are great to use on logos and titles, but you should not use them on large amounts of text because they can be very difficult to read.

Slab Serif Font

4. Slab Serif Fonts

Slab Serif fonts are characterized by having thick, block-like serifs. These fonts can be described as bold, contemporary, trendy and solid.

Some popular slab font families are: Clarendon, Museo and Silverfake.

Similar to script fonts, slab serif fonts are great for titles and logos, but should be avoided in large amounts of text.

We hope this guide will help you find the perfect font for your website!