A good color scheme can make or break your website. Learn how to choose the right one for you!
You might not give it too much thought, but colors can have a huge impact on the way people perceive a brand or business. I mean, just think about your favorite brands and you will most likely associate a color with each one.
Whether it’s red for Coca-Cola or blue for Facebook, color is a major part of a brand’s identity.
Following this train of thought, you can see why it will be so important to choose the right colors for a website.
Below we give you a few tips to help you out in this process.
1. Consider color psychology
Each color can make us feel a certain emotion. For example, when you think about peacefulness, which color do you associate to it? I bet you probably said white.
So it is very important to learn about each color’s psychology in order to choose the right one for your business or brand.
Here’s a quick summary of the meaning of the most common colors:
Red: Power, excitement, love.
Yellow: Happiness, warmth, clarity.
Orange: Youth, friendship, confidence.
Blue: Strength, trust, responsible.
Green: Health, nature, growth.
Purple: Luxury, ambition, spirituality.
White: Purity, balance, innocence.
Black: Elegance, mystery, magic.
2. Pick a main color
After you understand and analyze the meaning of each color, you should choose one that best represents your business or brand’s personality.
This will be the main and most dominant color on your website.
If you already have a business logo, make sure to include its color (or colors) on your website.
3. Pick one or two complementary colors
Once you have chosen a main color, it is time to choose complementary colors.
We recommend you choose one or two colors, to keep your color scheme clean and neat. Using too many colors can make your website look messy and unprofessional.
There are some very useful tools and apps you can use to help you choose your colors. For example, you can try Colorspire, Coolors or Paletton.
4. Don’t go too crazy with color
Finally, it is important to remember that too much color can overwhelm the eye, and as a result can make people leave your website.
Make sure you have enough white space in your site to give your visitors’ eyes some rest.
Remember that sometimes less is more.
We hope these tips will help you choose the right color scheme for your website! If you have any questions, please let us know in the comment section.