Increase your website’s conversion rate with these simple and effective tips.
While it’s very important to get a good amount of traffic to your website, you must also remember that all the traffic in the world means nothing unless you’re actually able to convert your visitors.
A conversion can be defined as “the completion of an activity that is important to the success of your business, such as a completed sign up for your email newsletter or a purchase” (Google Analytics).
A successful site or online store should aim for a high conversion rate. In order to increase this conversion rate, it is necessary to apply strategies and actions that encourage the visitor to complete the desired task.
Below we give you a few simple tips you can use in order to increase your website’s conversion rate.
1. Think about user experience
There are certain elements that can improve or interfere with the user experience. It is necessary for visitors to access a website that is visually appealing, accessible and intuitive. The goal is that the user can navigate through the website easily and without any complications.
2. Include different call-to-action buttons
In order to get visitors to perform the desired actions, you must place visible call-to-action buttons throughout your site.
You want to make sure that the buttons stand out from the rest of the site’s design; for example you can try using a flashy color or a different font style.
3. Don’t forget about mobile optimization
It is no secret that most people use their smartphones and tablets to access and navigate the internet. Therefore, if a website is not properly optimized for mobile navigation, it is most likely to be abandoned by visitors, losing a lot of great conversions along with them!
4. Eliminate distractions
If you want visitors to complete an action, you must give them the right space and setting in order to do so. If your site is cluttered with images and other elements, your visitors will get confused and they won’t know what to do.
You must create a clean and simple path to take visitors exactly where you want them to go.
5. Test different options
The best way to achieve good results is to try out different options. For example, you can test out different call-to-action buttons as well as different registration and contact forms.
6. Make adjustments based on your analysis
Finally, to truly improve your conversion rate you need to adjust you site based on your data analysis. A great tool you can use to monitor and analyze your site’s data is Google Analytics. This is a free tool that will give you great insights that you can apply in order to improve your conversion rate.
We hope these tips will help you get lots of conversions on your website!